Analysis of blog stats and strategy

It is impossible to separate out all the factors which contribute to traffic to blogs. There are factors which bloggers have some control over and others which they do not. There are reasons people visit blogs and reasons they do not, which have nothing to do with the quality of the content.

Recommended ways to increase traffic:-
1. Publicise posts on other platforms, e.g. Twitter, Facebook, Google+ (including sharing with communities)
2. Link with relevant challenges, e.g. Daily Prompt on WordPress, #BEDN (Blog Every Day in November) and/or #BEDM (Blog Every Day in May), Blogging from A to Z in April Challenge
3. Take part in competitions
4. Write Guest Blog posts
5. Comment on blogs with relevance to your own

My “What’s New” page (on Sue’s considered trifles) is a history of my blogging journey. Because my blogs are not well-known, I can track the reasons for spikes in my traffic.
One spike in views on my first blog arose when I alerted a RL friend to my blogging activities after publishing a poem about the school we attended. She had never read a blog before!
The maximum on my second blog arose on Christmas Eve, when I took part in a blog hop with many of the A to Z community, posting a prayer for Christmas Eve.
Many of the comments on my blogs are pingbacks, generated when other posts link to mine. I have eliminated those from my totals in parentheses for 2 May 2014 in the tables below. I am unable to extract my own pingbacks from my comment totals.
Entering the UK Blog Awards did increase the number of views and followers of my blogs. I have widgets on each of my blogs to attempt to lure visitors across. Sometimes this works!
It is impossible to know how much the growth in traffic is due to one cause rather than another.

Reasons people do not read a particular post include:-
1. Holiday times (can go either way)
2. Sporting fixtures
3. Good weather
4. Failure to publicise
5. Not commenting/liking other posts

My most popular posts and pages on Sue’s considered trifles are:-

Title Views
Home page / Archives 2,114
About 368
Hands, knees and boomps-a–daisy 76
Links 66
How did I get here? 59
Good, better, best 54
Bread and butter – Food and drink (Part 4) 50
I’m a bookworm, are you? 47
Contents 39
Index 39
Writing 39
Introduction to Sue’s considered trifles 38
Hints and tips 34
What’s new? 32
That’s funny! 30
Do you roll your R’s? 27
Crash, bang, wallop 26
Pegging out 26
Dear School 26
Bonfire Night 25
How are you? 25
My favourites 25
Music 24
Sweet and savoury – Food and drink (Part 3) 22
With hindsight 22

For Sue’s Trifles my most popular posts are:-

Title Views
Home page / Archives 997
Cathedral Window Patchwork Pincushion 192
About 127
Tips for new bloggers from A to Z on wordpress.com 99
Christmas Eve prayer 93
UK Blog Awards 2014 66
A to Z Challenge 2013 63
Three men 58
Superpower 57
All is revealed 55
Twenty six 55
The key to success 54
When was the last full moon? 50
Let it not snow! 45
Too soon (or too late?) 44
Back to school 41
Alphabetical challenge 41
Quirk of habit 39
What every blogger should know 37
My blogging year – 2013 in review 37
Blog Every Day in November 37
What do you know? 37
A book review for World Book Day 37
A is for… 36
Politically correct? 35
B is for… 35
Reading matter 33
Stardom 32
Contents 31
A is for… 31
A great teacher 31
Looking forward to Blogging from A to Z in April 30
Wave power 30
Knock, knock  30

The organisers of the UK Blog Awards promised that they would help unknown blogs to grow. I believe that this was true, but involved a considerable amount of effort from the bloggers.

Here are some snapshots of my stats for both blogs during the time my blogs were entered for the UK Blog Awards and soon after the awards evening.

Sue’s considered trifles

Date Total views Best daily total Com-ments Fol-
lowers
Com-ments by Sue Posts Notes
16 Dec 2013 3815 49 682 253 195 164 After #BEDN
27 Jan 2014 4135 49 700 273 179 After public vote
5 Apr 2014 4620 50 714 314 198
20 Apr 2014 4763 50 720 330 202
2 May 2014 4885 50 728 (456) 337 206 After UKBA14

 

Sue’s Trifles (I was posting daily to this blog from before #BEDN to 2nd May)

Date Total views Best daily total Com-ments Fol-
lowers
Com-ments by Sue Posts Notes
16 Dec 2013 2974 52 883 133 171 After #BEDN
27 Jan 2014 3905 71 1183 170 After
public
vote
5 April 2014 5474 71 1703 238
20 April 2014 5775 71 1831 246 325
2 May 2014 6007 71 1904 (955) 252 440 337 After UKBA14

 

 

6 thoughts on “Analysis of blog stats and strategy

  1. Hey Sue,
    Now that April is over, phew, deep breath. I’ll be able to come by more !I get your posts in my inbox, which I find so convenient.
    I’ve tried to analyze my stats too (my degree is in math, so just try to keep me away from numbers…) and what I’ve noticed is that if I put up the graph of my blog’s entire existence, which is just over five years, it has a definite positive growth, in a fairly regular manner. The only exception are the huge spikes each April 🙂 Go figure.
    Your ideas for increasing traffic are all really good.
    I do have a question for you: what’s the difference between your two blogs? I’d like to concentrate my following, commenting, etc on one of them, so which one do you recommend? You probably have an explanation somewhere…sounds like the kind of thing someone who wrote the above post would have 😉 but I have to go get ready for church.
    Have a great Sunday,
    Tina @ Life is Good
    A to Z Team @ Blogging From A to Z April Challenge 2014

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    • This blog is my blogging for fun blog. I write about anything that interests me.
      Sue’s considered trifles is a WIP about the English language, concentrating on older UK expressions remembered from my childhood.
      I read your blog from my inbox and click through from time to time. Many things about Sweden are also true of the UK. I guess it is Northern Europe! Sue

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  2. After nearly 5 years of blogging I’m still trying to get it all figured out. You’ve done a much more detailed analysis of your stats than I’ve ever done. I’m still trying to figure out that magic formula that makes a blog go really big with consistency. Content is important, but quality apparently is not always the criteria judging from some of the “big” blogs.

    Keep sharing your data. Maybe between us we can figure some more of this out.

    Lee
    A Few Words
    An A to Z Co-host blog

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